Klant
Nike (EMTS)
Product
New Event Merchandising System
Koningsdesign
Design and Engineering
Quotes
“Were looking for an out of the box solution and right away I knew that bringing koningsdesign to this project would prove invaluable.”
“What I liked most about working with koningsdesign was that solutions were always found, either complex or simple they contributed in the end to a system that met our criteria in the first place.”
Eitan Wijnalda – Senior Events Production Specialist - NIKE EMTS
Design Process
Brief
Design a system to merchandise the nike collection in conference rooms and other temporary settings.
It should be:
- Easy to transport (small and light weight)
- Reflex the shop environment
- Minimise setup time
- Flexible to merchandise
- And damage resistant
Analyses | Existing ‘slot wall’ system | Brand Identity | Logistics | Mobile Systems
Idea’s | Room lay-out
Idea’s | System Options
Concept
Concept Visualization
Design for internal stability | Testing | Flight Case
Design | Prototyping
Engineering | 3D Cad | Revealing System
Cost price Calculation | Technical Product Data
Flight Case | System Assembly
Visualization Merchandising Options | Foot Wear
Visualization Merchandising Options | Apparel
Production Outsourcing | Tooling Management | Manufacturing Support
Final result | Flight Case | Tool less assembly
Final result | System
Final result | Shoe panels | Revealing System
Final result | Foot Wear
Final result | Apparel
Final result | Use of Graphics
Facts
- So far, over 1 kilometer wall is produced.
- It generates a big reduction in volume, weight and setup time.
- The system proved to be much cheaper than the initial budget.
- Several different counties have ordered the system for their own use.
For more information about the process and the cooperation with Nike and Laarhoven Design (the manufacturer) go to: publicaties.